Marketing
The intersection where marketing, branding, design and data meet with technology is where I like to live, and it is where I have the greatest impact on my friends, partners, clients and colleagues. Having grown up in the 1970s and ‘80s I have had to re-invent myself several times over the last several decades. My experience ranges a broad spectrum of environments, markets and industries. I learned person to person and business to business marketing and advertising, beginning in the creative arts and crafts world and then in retail industries and then moving into business-to-business strategies and events through a series of experiences. It is far more than could be explained in an article, summary or even an interview. However, I wanted to simply explain my perspective on marketing here to give a little context behind how and why I do what I do for the companies I am proud to partner with.
In the early days of my career, marketing consisted of business cards and person to person communication, either face to face or over a telephone, and advertising was purchasing ads in the newspaper or the yellow pages, billboards or magazines. If you were lucky enough to succeed, then as the budgets grew you would expand into radio, television and events.
No matter what industry, audience or environment you do business in, it all still boils down to storytelling. If you have a well-established brand, then everything down to your logo tells a story and produces a response of emotion good or bad. Every headline, every paragraph and every second your brand is in eye view of your audience has an impact on your success or failure. Technology can either help you become a better storyteller through test driven, data driven methods of experimentation; or, technology is a barrier, a virtual brick wall, in your way causing you to waste time and money investing in and building things that have no return on investment and are simply draining your company of its profits because your people are wasting time trying to learn how to convert the mounds of data into an intelligent graph that explains why your business in not turning a profit.
My love-of and relationship-with technology as well as my passion for advertising and marketing have given me a unique relationship with technology and a broad understanding of what does and does not return positive results in any and every type of environment. I can very quickly help you spend less and produce more and help you get your teams focused on those parts of technology that will tell you the story you need to hear, while helping you to tell the story your customers want and perhaps need to hear.
Here are my personal brands with marketing and marketing related technologies and processes in use.
Designed on a standard set of tools using Bootstrap 4 as the design grid foundation, using a current version of jQuery for any necessary client side scripting and Umbraco as the foundation for the CMS, each has multiple blog pathways which are each fully customizable on their own, a custom and flexible e-commerce system built entirely within the CMS platform and utilizing PayPal's custom cart engine, each has its own mailing list configuration and templating system and each use versions of Facebook Pixels, Google Tag Manager and Facebook Messenger for chat. Each site with very little customization and effort is configured to use its own engine for analytics and marketing applications integration and reporting structure. Analytics and reporting are both driven from Google’s analytics platforms as well as Facebook’s business reporting system, each are constantly growing and improving on their own without my involvement.
I've been building out these platforms so that I have a point of reference for what can be accomplished when the executive and leadership teams have a single focus and the necessary time and resources to deliver a technology infrastructure that builds to and supports a single focus.
Development
With a rich history in computer programming dating back to 1984, I have honed my skills across numerous languages and frameworks, enabling me to troubleshoot source code proficiently and develop versatile CRM and CMS platforms from both common frameworks and scratch, utilizing .NET, PHP, or ColdFusion. My journey has encompassed managing infrastructures and processes across diverse technologies and platforms, from local business setups to international point-to-point VPN networks with encryption protocols.
My approach to communication blends a design sprint style with executive and leadership teams, while employing Agile Scrum and Kanban methodologies to streamline processes for development and integration teams, ensuring transparency and effective collaboration across all levels. Thriving in the realm typically overseen by a CIO or CTO, I bring a wealth of experience ranging from small business environments to large-scale enterprise networks, allowing me to articulate strategic methods to executive leadership while also guiding hands-on coding processes and setting high standards through code reviews.
Navigating challenging deadlines and unforeseen obstacles with composure, I specialize in identifying creative solutions that others may overlook, all while upholding the need for speed, accuracy, and transparency in delivering on commitments to investors and boards. My unique strength lies in understanding the intricate integrations required to realize a vision and propel businesses beyond revenue ceilings, a skill set acquired through successfully executing high-level projects and orchestrating international teams to implement complex technologies and processes.
By leveraging this wealth of experience, I excel in accurately projecting costs, scalability, and timelines for projects, offering a strategic advantage in planning and execution. If you are seeking to overcome barriers and drive growth in your business, I invite you to connect with me for a discussion on how I can provide guided leadership to propel your organization forward, potentially surpassing expectations in a timely and cost-effective manner.
If you wish to explore detailed case studies showcasing my past technology endeavors, these will soon be available on the development company website of PSM Design LLC. Feel free to reach out, and let's discuss how I can contribute to your business's success and help you achieve your goals efficiently and effectively.
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